There are many businesses that were close to bankruptcy, but today they are standing famous. For example, Apple was once close to bankruptcy and now it basically rules the world. Just like that, your business might also need a rebranding makeover, and for such information you should visit brandquest.com.au.

The difference between marketing and branding

First of all, before thinking about rebranding or even creating your first brand, you need to know the answer to this question: “How does marketing differ from branding?” Once you are familiar with this, you should properly understand branding as well.

Hiring a marketing and branding consultant can actually save your business

The concepts of marketing and branding are different:

  1. Marketing – is an effort made to promote your product or service while convincing your customers that your product or service is better than the rest o the market. You are basically telling the public that the product or service you are offering is the greatest and that they simply need to have it. This can simply be explained with the words “Buy me!”
  2. Branding – is something that should be considered before marketing. Your brand needs to tell a story as it is here to tell your customers what you and your company stand for while sharing the values and characteristics that describe your business. Your brand will tell the public who you are and why your business is important; simply explained as: “This is me, if you like it, you can have it.”

Should I rebrand?

Businesses tend to change often, especially as the consumers evolve as well. It is important that if your business has changed that you change your brand too. Ideally, one should examine their brand to see if rebranding is necessary every 7-10 years. This can be done by evaluating if your brand is still an image that describes your values and principles as well as your product or service.

Image is important

Even if you have been successful for many years, a time may come where your image is not keeping up with the current trends. While your brand might have worked in one period, times change, and your business should change for your consumers.

Your company and audience has changed

It is very quite normal for the audience and your business to evolve over time. For example, if you have started your business by offering catering service, and now you offer planting services on the side as well, maybe the time has come to rebrand. If your brand does not show what your company stands for, it can be very confusing for the consumers.

When two businesses have merged, one image needs to be created to represent both of them at the same time

Be relatable

Keep in mind that creating a brand is not all about the image. You need to create a brand that tells a story, a brand that your audience will be able to relate to. However, at the same time you need to be careful not to create to big of a story, as many will not stand there and read about your life. Something simple, relatable and on-topic is perfect.

Final word

As much as rebranding is important, it is also very crucial that you know what you are doing. If you feel like you are lacking in that department, or you are too emotionally attached to your current brand, you can always call rebranding consultants like BrandQuest and hire them to help you out.