It can’t buy hapiness and has been called the root of all evil.
But it does have a soul and understanding that soul
just might make your life a lot easier.


By Jean West Rudnicki

“People have a fearful, upsetting, confused relationship with money,” says Lynne Twist, author of The Soul of Money, professional fundraiser, and co-founder of Pachamama Alliance, an organization dedicated to preserving the rainforest.

For more than 20 years Twist raised money for The Hunger Project, a humanitarian effort whose goal is to eliminate world hunger. Her work placed her in intimate conversations about money with people at all economic levels – from global billionaires to people living in the most extreme, resource-poor conditions. Her “ministry” – Twist believes fundraising is sacred and holy work – provided her unique insights into a multitude of cultures and the varied ways money is viewed and handled, including societies which have lived richly for centuries without it. She came to know much about money and how we relate to it. Twist was not available for a live interview, as she has set up residence in Ecuador to be nearer the indigenous Achuar peoples and the rainforest. Instead, I was provided a tape of a session she held with CPAs, financial planners and attorneys, and I was immediately captivated by the sense of presence she projected, her sincerity, and the wisdom wrapped in her words.

Money, she says, is an area of great suffering for most people, and that is true even for people with a lot of it. “We live in a monetized, commercial culture that for many people in many ways has become a tyranny.” She contends it is a cultural dysfunction, a cultural upset. This suffering, she believes, can be attributed in part to the fact that we receive literally thousands and thousands of messages each day telling us we’re not pretty enough, thin enough, or young enough until we purchase something that makes us whole and complete. “That type of consumer culture creates a relationship – if you don’t have money to buy more of this or more of that, then you’re really going to be in trouble.”

The truth is, as a culture, we tell lies about money, she contends. We tell the lie of scarcity along with its three toxic myths.

The First Toxic Myth
The first myth is, there is not enough to go around. Twist is quick to point out that what she is talking about is an unexamined belief system, adding, “I am not naïve. I know there are people on this planet and places that don’t have enough. I’m not talking about that. I’m talking about an unexamined mind-set, a paradigm, a way of seeing the world that has a way of making us think there’s just not enough, in an unconscious way.”

Our whole day is framed in a there’s-not-enough type of mentality. For example, she explains, the first thing many of us say when we wake is, “Oh, no. I didn’t get enough sleep.” The second thought as we begin dressing is, “Oh, no. I don’t have enough time.” The I-don’thave- enough litany continues through the day. In fact, many of our meetings, lunches and discussions center around talk of what we don’t have enough of. It is a kind of unconscious conversation that runs through our day, until at the end of it we fall into bed proclaiming, “I didn’t get enough done.”

Fueled by this type of belief system, people feel compelled toaccumulate as much as they can to keep themselves as far away as possible from being someone who’s going to get left out. No matter how much we have, it’s not enough. “I’ve worked with global billionaires, and they think they don’t have enough – if you can conceive of that,” she says, dismayed.

This belief system also gives us permission to do things we don’t naturally feel inclined to do, she adds. In fact, many of us go about “making a dying” or “making a killing.” Individuals making a dying are doing something that they really hate, that they don’t want to do, that has nothing to do with who they are, but who feel they’ve got to do it to earn enough money to keep things going. She believes most people on the planet are in this position.

Then there are those making a killing. These individuals are doing something that they know is destructive to someone, somewhere. They are either doing damage to the environment, to other species, or marginalizing some huge sector of the world’s population – but it’s legitimate to do because you’ve got to make a living.



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