Money! A Surprising Radical Truth


Many of us have sold our soul to the devil in the way we earn money. It’s a part of the cultural upset Twist refers to, because we participate with people who are doing work that isn’t really nurturing. We also teach our children the lie of scarcity very early in life. Musical chairs, the child’s game played at the first birthday party we ever attend, is the perfect training program for the world in which we live. As youngsters we quickly learn the rules of not enough. The child who wins is usually the most physically aggressive; everyone else gets left out. The message is anything but subtle.

“Now it’s been amplified to gargantuan proportions by reality TV, which is on the same model and teaches a kind of way of being with people that is not our finest hour,” says Twist. The behavior comes from the belief that there’s not enough to go around, and that you can do anything to anyone to make sure you have enough for whoever it is you feel you’re responsible for. You think, maybe some day you’ll help the people who got left out, but right now your job is to accumulate as much as you can to keep from ever being left out.

It becomes a way of being, a way of thinking. We don’t even realize we’re doing it. Then this I-don’t-have-enough fear becomes internalized, she explains. It goes deep into our psyche, and we start thinking, “I am not enough.”

We must remember that we are the ones who invented money in the first place – about 4,500 years ago – to facilitate the exchange of goods and services. It’s our creation. Over the years, however, our money system has become so meaningful that we’ve forgotten it’s just a means to an end, and we’ve made it the end.

We have assigned it so much emotional and psychological meaning, that it’s become more important than nature, than human life, than even Spirit or God. We will cut down a rainforest, pollute a river and even pollute the air we breathe for money. And while we say that money is wonderful, but our relationships are more valuable to us, Twist notes that we’ll stop talking to a husband or a wife we were married to for years over a divorce settlement. Or we’ll quit talking to a brother or sister for years over a money issue. The truth is we are willing to cut off a close relationship for money. Our behavior shows that money is more important.

The Second Toxic Myth
The second toxic myth is, more is better. It’s toxic, Twist explains, because when it is unconscious and unexamined it becomes an endless hamster wheel. We need more of everything – more square feet, more land, more money, more time – it spills over into everything.

She quotes advertisers as saying that watching just two hours of TV a day, along with billboards and other methods of delivery, we receive some 30,000 messages daily telling us that we need more of something. “It’s an endless tyranny, and we don’t realize the impact it has on our sense of self. People are desperate to think they’ve got to have more. We are in a more-is-better culture. It is constant; it is unconscious; it is everywhere and it is permeating the very fabric of the cells of your body,” Twist maintains.

She points out that storage facilities are one of fastest growing industries in the United States. “We’re building houses for all the stuff that we can’t stuff into our garages, the trunk of our cars, and our closets any longer.” Another example of our culture gone insane is the catalog industry. Over 70 billion catalogs are mailed out each year. It amounts to approximately 60 catalogs a year to every man, woman and child in the United States. Catalogs are an unregulated industry which doesn’t use post consumer paper, and is the main source for the destruction of the boreal forest in northwestern Canada.


The Third Toxic Myth
The third toxic myth – that’s just the way it is – is the worst, says Twist, because this one keeps the other two in place and stops us from questioning the whole paradigm. We just give up and sell out.

The good news is, though, there is a key to freedom and liberation in our consumer culture. It is what Twist calls the “radical, surprising truth of sufficiency,” an idea she came to embrace from the man known as the “grandfather of the future,” visionary Buckminster Fuller. Fuller was a designer, architect and engineer, most famous for his geodesic dome creation of the 1950s, and for his futurist foresight. In 1976 he proposed that humanity had crossed the most important of thresholds that would change everything forever. That threshold, he believed, was humanity’s capacity to do more with less, providing the capability to ensure that there was enough for everyone, everywhere to have a healthy and productive life.


This new way of seeing the world would completely change our relationship with one another. Fuller predicted, however, that it would take at least 50 years before the world community could make the appropriate adjustments in the way we related to each other because all of our structures and systems – education, governments, religion, economy – were rooted in a you-or-me world view. That is, either you make it at my expense, or I make it at your expense rather than the you-and-me view made possible by everyone having enough.

His words resonated with Twist, and changed her. “I got it in my bones, and once I got it and really began to embody it, everything started to show differently for me. I started to understand the world completely differently. And I saw a world where there is enough for everyone everywhere to have a healthy and productive life.”



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